Hi there! It's lovely to "virtually" meet you. Below I've set out my responses to the typical questions frequently asked but of course, feel free to contact me if yours isn't noted.
I'm a professionally trained copywriter specialising in oil & gas, internal communications and long form copy & marketing content. I came to copywriting with 7 years of writing for the energy industry, having worked for one of the world's largest integrated companies, heading up their in-house publishing team. Which means that I know how to create and promote compelling content for key stakeholders ranging from industry associates, to company-sponsored students and company retirees.
Add a Bachelor's in English, a Masters in Journalism and several years of experience as a newspaper journalist and editor and you've got someone on your team with a decisive edge you won't find elsewhere.
I specialise in web content, long blog posts, newsletters, feature articles, e-books and case studies.
I've put together a few examples of the various long form content I've created over the years in my portfolio. But before you click on over...
I've learnt my craft from some of the best copywriters including Belinda Weaver and Kate Toon. But while copywriting is a skill that can be learnt, another thing that sets me apart is my decade-long experience writing with cultural sensitivity. If your clients are from the Middle East or Asia, I can be an asset.
We copywriters talk all the time about ideal clients. So it's fair to say that as a client, you no doubt have in mind your vision of the ideal copywriter.
I can deliver on all these criteria because as a former journalist, I know what's needed to get clear, concise copy approved and ready for publishing under strict deadlines. And having dealt with freelancers myself, I know the pain points clients have to deal with, doing my best to minimise them.
The past 10 years have provided me with amazing opportunities to create and collaborate.
On what, you may ask?
Below are a few examples...
One of the first questions I get asked is "what's your hourly rate?" Personally, I prefer to quote based on deliverables, not on the number of hours. That way, it's based on the value I provide to you and the solutions I put forward to your problems. If you'd like to discuss my approach further, feel free to drop me a line!
I respond post haste! We'll set up an appointment to further discuss your project and its deliverables either via online chat or email. This will allow me to provide you with an accurate quote and timeline, which I'll send, along with a proposal setting out my terms of service. If you're happy to proceed, I require a 50% deposit up front for most projects, with the balance due upon project completion. I'll provide regular updates throughout the copywriting process and follow up with any revisions required. Please refer to my Terms of Service for further information.